Bernard Lebel
Complete redesign of Bernard Lebel's website, a professional circus artist in Quebec for over 25 years. Design revision, architecture restructuring, and user journey optimization. Existing content preserved and reorganized around three services: shows, workshops, and artist agency.
Design and structural overhaul of a juggler and artist agent's WordPress website. SEO and conversion optimization.
The Challenge
Clarify Offerings and Convert
The existing site had a confusing hierarchy making it hard to distinguish between services. Outdated design and complex journeys hindered quote requests.
Confusing Structure
Visitors struggled to navigate between shows, workshops, and artist booking.
Outdated Design
The appearance no longer reflected the artist's energy or current standards.
Poor Conversion
The path to quote requests was too long and poorly visible.
Weak Performance
Outdated plugins, slow load times, incomplete SEO metadata.
The Solution
Clear Architecture and Dynamic Design
Site restructuring around three services with dedicated pages and visible calls-to-action. New colorful design reflecting the circus universe. Complete technical overhaul.
New Architecture
Three distinct sections with intuitive navigation and dedicated service pages.
Refreshed Design
Vibrant palette, modern typography, performance visuals highlighted.
Optimized Conversion
Prominent quote buttons, simplified forms, integrated testimonials.
Technical Sheets
Detailed info per show: duration, target audience, space and technical needs.
The Research
Family Entertainment Market Analysis
Competitor website study and analysis of typical user journeys: schools, day camps, event organizers, and municipalities.
Competitive Benchmark
Analysis of best practices for show service presentation in Quebec.
User Journeys
Identification of key needs: availability, rates, technical requirements, testimonials.
Defined Personas
Typical decision-maker profiles: school managers, camp coordinators, organizers.
SEO Analysis
Study of keywords searched by target audience to guide content and structure.
The Visuals
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